Principal-level designer turning complex systems into clear, human experiences.

I'm a product designer with 10+ years of experience shaping enterprise and consumer products. I thrive at the intersection of data, systems, and craft — designing things that help people make sense of complexity and do their best work.

My approach is grounded in curiosity and research. I'm constantly testing ideas, listening to users, and refining designs to make products easier to use, more efficient, and more human. Lately I've been especially interested in how AI can reduce friction in knowledge work — without losing the human in the loop.

I've mentored early-career designers through Triangle UXPA and I'm a proud graduate of NC State's College of Design. Outside of work, I enjoy staying active, traveling, and finding inspiration in everyday details.

Shaade

UserVoice

Director of Product Design (IC)

2022 – Present

UserVoice

Senior Product Designer

2020 – 2022

Kaleido

Product Designer

2018 – 2019

Republic Wireless

UX Strategist & Lead Designer

2017 – 2018

Republic Wireless

UX Designer

2013 – 2016

NC State University

Web Designer

2011 – 2013
Matt Young

Matt Young

CTO · Bitly

Over the years working with Shaade I've changed my impression of how impactful a designer can be. It's her ability to work with the broader team, her eye on the ultimate business outcome, and egoless approach to product development that sets her apart. At the core of every great co-worker is a great person, and Shaade is one of the best.

Zeenah Abouchelleih

Zeenah Abouchelleih

SaaS Growth Strategist

I had the pleasure of working with Shaade at UserVoice, and I can honestly say she is one of those people who makes a team better simply by being part of it. She brings a calm, intentional eye and has a gift for turning complex ideas and customer pain points into experiences that feel simple, intuitive, and meaningful. Beyond her design talent, Shaade is a wonderful teammate — collaborative, kind, receptive to feedback, and always willing to partner across teams to get to the best outcome.

Andrew Morton

Andrew Morton

Sales · Haystack

Shaade is a uniquely talented designer, a deeply intuitive creator, and possesses one of the best senses of taste I've experienced. What truly sets her apart is her intuition regarding customer needs and her ability to translate that understanding into the user experience. We shipped frequently and rapidly, and she consistently delivered creative solutions at a velocity that is simply not attainable for many designers. I cannot recommend her highly enough.

Torre Matthew

Torre Matthew

Product Manager

Shaade is thoughtful and creative in how she approaches problem-solving, customer discovery, and learning. I've learned a lot from her about live interviewing customers — how to better understand the problems they're trying to solve and uncover real pain points without leading them in any one direction.

Chelsea Brown

Chelsea Brown

Design Leader, Design Systems

Shaade has a talent for solving a user need with a creative, on-brand solution — her designs are innovative, tested, and clear. Her UX work established a consistent and effective process for user testing across the company. Her work had a large influence on my own UX career and I would not be where I am today without her expertise and mentorship. To sum it up, Shaade is a fantastic leader, designer and mentor and I loved working with her.

LX

Likkie Xiong

Senior Product Designer

Shaade is a thoughtful and talented UX designer and was my wonderful mentor. Thanks to her mentorship, I now understand what it truly means to put users first — and know how to balance the needs of the business. Anyone would be lucky to have her as a mentor and collaborator.

Josh Mobley

Josh Mobley

Senior Engineering Manager · ŌURA

Shaade is a multi-faceted designer who brings creative ideas to the table and is eager to work with developers to help the design process from its infancy to completion. I always looked forward to her input and her ability to iterate as the project moved in varying directions. I would be happy to work with Shaade again and would recommend her for anyone in need of a top-quality designer.

Let's work together

Open to new opportunities and conversations.

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